Better Mornings revolutionizes skincare e-commerce, collaborating with top sustainable brands like oOlution, Antipodes, and Novexpert. The platform targets conscious 25-35-year-old women, offering live consultations with experts and personalized product recommendations through cutting-edge diagnostics. The challenge is to transform the dull skincare discovery process into an enjoyable journey.
Brief create a full user journey including: diagnose process, consultation process, user profile and deliver a research report, lo-fi wireframes, mid-fi wireframes and an hi-fi prototype (mobile first)
User Persona
Previous User Journey Let’s have a look at the user journey of our persona Bella. Without better mornings, Bella has a lot of struggle to fin a suiting skincare for her.
Current User Journey Luckily, better mornings is out there an helps Bella finding the right product. As you see on the graph, Bella is satisfied at the end having the right products. But her journey was time consuming, tedious and not joyful at all.
Opportunity
Hi-Fi Wireframes
Landing Page
Diagnose Process
Better Mornings revolutionizes skincare e-commerce, collaborating with top sustainable brands like oOlution, Antipodes, and Novexpert. The platform targets conscious 25-35-year-old women, offering live consultations with experts and personalized product recommendations through cutting-edge diagnostics. The challenge is to transform the dull skincare discovery process into an enjoyable journey.
Brief create a full user journey including: diagnose process, consultation process, user profile and deliver a research report, lo-fi wireframes, mid-fi wireframes and an hi-fi prototype (mobile first)
User Persona
Previous User Journey Let’s have a look at the user journey of our persona Bella. Without better mornings, Bella has a lot of struggle to fin a suiting skincare for her.
Current User Journey Luckily, better mornings is out there an helps Bella finding the right product. As you see on the graph, Bella is satisfied at the end having the right products. But her journey was time consuming, tedious and not joyful at all.
Opportunity
Hi-Fi Wireframes
Landing Page
Diagnose Process