The idea of bringing my own concept to live motivated me to realize hin&weg.

The prevailing trend for an active & healthy lifestyle comes with many market dynamics.
Nowadays brands need to be fully transparent with their values, ambitions but also sourcing and product components. Consumers want to buy a product which fits their needs as well as their lifestyle and mindset. 

Furthermore, products should also support them on the way they want to be perceived by others. hin&weg successfully merged all these aspects.